Making a virtue of necessity, officials at the National Steinbeck Center have announced that the August 1-2, 2020 Steinbeck Festival will move online, motivated by COVID-19 and the need to think globally while acting locally to support the arts in John Steinbeck’s home town of Salinas, California. An annual event for more than a quarter of a century, the festival has experimented with dates, formats, and marketing strategies in the past, all in an effort to engage two contrasting constituencies—the multicultural community of Cannery Row and California’s Central Coast; fans of Steinbeck’s fiction from other states and countries—in honoring the famous local author who attracted the latter during his life by celebrating the former in his work. “Looking back, I don’t know why we haven’t done this before,” notes Michele Speich, the center’s director, of plans for this year’s “virtual platform” event. “We have a global audience, and we’re thrilled now to be able to share the Festival on a worldwide level and bring [it] straight to everyone’s home.” For speaker and schedule information, visit the Virtual Steinbeck Country United Global Festival sign-up page.
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Coming soon, The Steinbeck – Ricketts Humanities Academy. A gathering place featuring the golden philosophical nuggets that inspired American writer John Steinbeck, The site will be dedicated to encouraging self-discovery and social evolvement.
Let the Festivities Begin!