John Steinbeck’s brand remains a resilient commodity with commercial uses that continue to surprise. Steve Hauk alerts Steinbeck lovers to J. Crew’s online profile of Carla Sersale, a clothing designer whose family owns a summer resort on the Amalfi Coast, a magical place visited by John Steinbeck in 1953. Along with the view, the hotel’s rooms feature specially bound copies of John Steinbeck’s piece on Positano, Italy, written for Harper’s Bazaar magazine—a reminder that Steinbeck knew how to travel well and commercialize, too.
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