J. Crew Recalls Steinbeck’s 1953 Trip to Positano, Italy

J. Crew's image of specially bound John Steinbeck travel piece

John Steinbeck’s brand remains a resilient commodity with commercial uses that continue to surprise. Steve Hauk alerts Steinbeck lovers to J. Crew’s online profile of Carla Sersale, a clothing designer whose family owns a summer resort on the Amalfi Coast, a magical place visited by John Steinbeck in 1953. Along with the view, the hotel’s rooms feature specially bound copies of John Steinbeck’s piece on Positano, Italy, written for Harper’s Bazaar magazine—a reminder that Steinbeck knew how to travel well and commercialize, too.

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Comments

  1. Bob DeMott says:

    Neat! Steinbeck surely loved it.

  2. Susan Eckert says:

    Steve Hauk is always watching for anything to foster love of Steinbeck’s writing. Thanks, Steve, I’ll be looking for the piece on Positano….new to me! Susan Eckert

    • Herb Behrens says:

      The article “Positano” is available in the book titled John Steinbeck America and Americans and Selected Nonfiction, edited by Susan Shillinglaw and Jackson J. Benson. A very interesting collection of some of Steinbeck’s better non-fiction. Those chapters from America and Americans are without photographs.

  3. Herb Behrens says:

    The article “P0sitano” is available in the book titled John Steinbeck America and Americans and Selected Nonfiction, edited by Susan Shillinglaw and Jackson J. Benson. A very interesting collection of some of Steinbeck’s better non-fiction. Those chapters from America and Americans are without photogtraphs.

  4. Elaine Elswick says:

    My very favorite Steinbeck book is Travels with Charlie. We were traveling out West and stopped at a rest area and a man and his dog were traveling in a camper similar to Steinbecks and I remarked to him that they reminded me of the book and his comment was It is my favorite book.

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